Apparently all thats important is good copy, column inches and marketing.
Nothing else matters.
It is not important to find and promote that which is good so that there is more good in the world.
Not if you are a journalist anyway, you have conferences to attend and self promoting competitions to run.
Creators create and then they die, they do not market themselves nor should they.
People who ask creators to focus on marketing are evil.
Amanda palmer is not an example of a glorious social media future she is just a self promoting media whore. The world has no shortage of these, the limit is only on how many can actually succeed.
Marketing is about changing the names of the limited number of people or products at the top.
Social media changes nothing, it is little more than a chain letter tupperware party.
Marketing is a zero sum game and it needs to be destroyed not appeased.


